Two people looking at the sky and possibilities through a telescope.

Launch Digital Products

Transform your unique knowledge into a scalable, profitable digital product.

Digital products can create recurring revenue, decouple growth from linear time and effort, enable new ventures, or transform how you serve your customers.

Launching a successful digital product requires so much more than writing code. We create products that deliver customer value using an integrated approach with multi-disciplinary teams, combining behavioral research, business strategy, design, and software development.

Infographic showing phases of Explore, Co-create, Design & Test, Pilot, and Build

Stage 1: Explore

Create the strategic target for your product through a combination of rigorous research & market sizing.

Customer Research & Insights

Uncover the motivations, behaviors, and unmet needs of your customers to identify new opportunities for your business.

UX Research

Increase product & service value, accessibility, and usefulness via contextual user insights

Jobs to be Done Research

Uncover the dynamics of customer needs and purchasing decisions to enable highly targeted solutions

Market Definition & Sizing

Quantify markets for strategic business planning and better understanding of growth potential

Stage 2: Co-Create

Collaborate with customers to hone your value prop and shape a compelling product.

Co-creation Research

Generate & shape ideas directly with users to unlock breakthrough solutions tailored to their needs

Competitive Analysis

Gain insights for a strategic edge over competitors

Business Case Creation

Build compelling cases for strategic business decisions

Value Proposition Design

Craft compelling propositions that appeal to markets and address customer needs

Stage 3: Design & Test

Use lean startup methods and rapid feedback loops to quickly move from prototypes to working software.

UI/UX Design

Create compelling, useful, and impactful products and services that meet users’ needs.

Service Design

Create an exceptional, holistic service delivery experience, and better outcomes for your customers & staff

Rapid Prototyping

Quickly turn ideas into testable prototypes to accelerate learning, build confidence, and ship faster

Stage 4: Pilot

Observe real-world user behaviors as early as possible to sharpen desirability and accelerate learning about your product and go-to-market strategy.

Product Strategy

Define and launch high quality digital products that solve real customer needs and drive business growth

Go-to-Market Planning

Sharpen the view of your target customer and how to reach & convert them at scale

Lean Startup Development

Build the absolute minimum testable product with which to learn rapidly and adapt

Stage 5: Build

Develop and launch an MVP with go-to-market and measurement built in, laying the groundwork for in-market iteration, traction, and growth.

Custom Software Development

We create custom software solutions that deliver on your next big opportunity.

Product Performance Measurement

Measure leading indicators of success for continuous product improvement

Iteration, Optimization & Scale

Perfect products for peak performance and growth

Get Started with a Digital Product Accelerator

Want to pursue a digital product but not sure where to start? Highland's Digital Product Accelerator combines customer research and rapid prototyping to deliver customer insights, value propositions, market sizing, and an initial interactive prototype in only three weeks.

Get Started