For Healthcare Providers:
Patient Experience Strategy & Healthcare Software Solutions
Get a Complete View of the Patient Care Journey
Patient experience goes beyond the time spent within your hospital or medical practice. It includes touchpoints across pre-, during, and post visits that are difficult to see and hard to assess—whether on your mobile app, in the waiting room, or at home.
Highland uses qualitative research methods to surface what matters most to every patient, their families or caregivers, and your healthcare professionals—turning rich, in-depth insight into actionable strategies and a tangible roadmap that encourages a culture of patient centricity. This can be transformative for hospital management, practice management and patient care.
Design Digital Solutions That Engage Patients & Improve Outcomes
Better patient experience requires a better digital experience. Interactive SaaS, web and mobile applications must empower patients with knowledge and treatment options during ‘in-between visit’ care. To work, they must make health information and two-way communication easily accessible via telemedicine and messaging, helping patients make decisions and take charge.
Highland takes extra time and care to determine what digital and user experience strategies are critical to patients. We learn how patients want to engage and design digital front doors and iOS, Android, and web apps that focus on usability, functionality, performance, and patient satisfaction. This is central to our app development processes.
For Health Insurance Payers:
Member Experience, Wellness & Chronic Care
Deliver a Holistic Member Experience
Now more than ever, it’s crucial for health insurance payers to look at their members’ whole life and design a deliberate and coherent member experience. Connecting the dots between various patient data is key, not just as a matter of member convenience but for a sense of a well-designed, end-to-end health and care experience.
Highland takes a holistic, service design approach to keep in view all touchpoints and experiences that are offered to members in their healthcare journey. As part of the research and design development process, we convene various functional groups of stakeholders across payer ecosystems to ensure an orderly representation and coordination for seamless member experiences.
Deploy Digital Wellness Apps
Wellness and healthcare are broadly understood as interdependent from a member point of view—and therefore generate demands for tracking tools and management solutions across the spectrum of fitness, nutrition, sleep, and stress management. Health insurance payers increasingly see the benefits of deploying wellness apps as they promote preventative care, enhance member engagement, and ultimately improve health outcomes.
Highland has extensive experience in translating member needs into desirable and useful digital user experiences and software products. Our custom software development services feature an integrated research, design, and build approach—enabling success through quick experiments rooted in behavioral insight couple with Agile methodologies.
Provide Innovative Health Solutions to Chronic Conditions
With growing focus on patient care coordination, digital health technologies, and social determinants of health, health insurers are being challenged to innovate in the realm of chronic disease management. Telemedicine, remote monitoring medical devices, and mobile health apps all play a crucial part in better management of chronic conditions—adherence is key.
Highland uses qualitative, quantitative, and behavioral methods to design relevant interventions and solutions for members managing chronic conditions. Whether through in-person or remote experiences, we’re able to map workflows for personalized support, education, and resources to help patients better manage their conditions, read information, adhere to treatment plans, and prevent complications.
For Health-tech Leaders & Startups:
Transform Care with Digital Health Products
Support Health Management with Digital Therapeutics
Delivering clinically validated interventions directly to patients using digital platforms have been transformative for disease management, mental health support, and substance abuse conditions. While these solutions hold promise as a cost-effective, scalable, and accessible approach to healthcare delivery, success hinges on user engagement.
Highland has deep expertise in understanding behavioral motivations for engagement and translating those learnings into usable, desirable, and engaging digital experiences. Our research, design, and development team work together to ensure sticky offerings that ultimately improve patient outcomes.
Integrate AI and Machine Learning for Meaningful Experiences
Analyzing large data sets of electronic health records, genomic data, and medical imaging is a key capability of emerging AI technology, but simply offering up data is insufficient. Understanding what motivates users, which information is relevant when, and enabling behavior change is what drives patient outcomes.
Highland brings development expertise together with deep insight about patient behavior, collectively driving adoption and engagement. Beyond that, we leverage systems thinking, extensive stakeholder collaboration, and business model creation to ensure holistic success.
