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Study Switch Forces to Know if Customers Will Use Your Digital Product

Learn why uncovering switch forces early — during the consumer research stage — is crucial for developing a successful digital product for your users.

How a research and product ideation process leads to successful digital product development

Discover the key to successful product development. The best new product ideas come from customer-centric research. Follow our proven product development process.

Being Creative is Hard: On Maintaining Creativity in Group Discovery Sessions

Experiences That Matter: Episode 5. Game-Changing Insights (with Amrita Kulkarni)

"Hidden at the heart of every challenge lies a game changing user insight that needs an empathic search."

Experiences That Matter: Episode 4. Marketing That Matters (with Tracy Bugh)

Why is it that 1 out of every 3 items we recycle in the U.S. is “contaminated” and ends up in a landfill?

Experiences That Matter: Episode 3. Experiences That Matter for Kids (with Dr. David Russ)

"What would your anxiety look like if you could draw it and give it a name?"

Experiences That Matter: Episode 2. Designing for Justice (with Tania Anaissie)

"We believe that racism and inequity have been designed and thus can be redesigned."

Experiences That Matter: Episode 1. Creating Customer Experiences That Matter (with Megan Burns)

Our first official episode!