Insights

Digital product insights from the Highland team

Articles, eBooks and resources to help you learn and make educated decisions while planning, strategizing & launching your own digital product.

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A Guide to Digital Product Creation

What are digital products and how can they help your business? Discover how creating digital products can be your key to business success.

What is Digital Product Engineering and How Can It Boost Your Business?

Just as important as building the right thing, is building it the right way. We explain the benefits of intentional digital product engineering services, and the ways digital solutions can boost your business.

Why, When and How to Conduct Software Product Testing

Unlock success in software testing! Learn types of testing, best practices, and helpful tips. Connect with Highland Solutions for expert guidance!

Research Reveals Conditions That Created Better Digital Product Development

Highland conducted in-depth interviews with product managers who had recently launched a new product to explore the differences between “successful” and “unsuccessful” digital products.

Mastering SaaS Go-to-Market Strategies

Drive demand for your new product with an effective SaaS go to market strategy. Highland can show you how to create a roadmap for sales success.

Digital Product Development: How, Why and What Next?

We explore the digital product development process - what to do, why do it and what the future trends for digital product design could be.

Study Switch Forces to Know if Customers Will Use Your Digital Product

Learn why uncovering switch forces early — during the consumer research stage — is crucial for developing a successful digital product for your users.

Why Mobile-First Design is Important & How To Do it Right

Mobile devices are the primary way of accessing the internet worldwide, so it’s important to design them for mobile first. Here’s how to get it right for mobile users.